November 12, 2024

Digital Brew Explainer

A visionary and unique project crafted by Urok with a harmonious fusion of creativity

Aspects

Client:

Digital Brew

Type:

2D - 3D Character Animation

Date:

June 2021

Duration:

1:30

Introduction

^{During my tenure at Digital Brew, an agency specializing in explainer videos, I had the opportunity to work on several impactful projects. One such project, which remains one of my favorites, was the creation of an explainer video that exemplified DB's ability to deliver engaging and informative visual content.}

Digital Brew Explainer

Project Overview

^{I had the unique opportunity to direct the visuals with total creative freedom, drawing in my own style. The script, a delightful Dr. Seuss-inspired poem, captured the fun of making a video with Digital Brew.

In this video, DB team worked collaboratively to script, storyboard, animate, and produce a piece that aligned with the company goals and brand identity.}

^{I developed the BrewBot, a character representing the fun and creativity at Digital Brew. BrewBot doesn't just explain things; he records, edits, and can even fly like a drone while dancing, embodying the joy of video creation at DB.}

‍

Digital Brew Explainer

No items found.

Conclusion

^{The explainer video successfully achieved its goals, delivering a clear and engaging message that helped DB connect with their audience.

The project underscored Digital Brew's expertise in creating high-quality explainer videos and demonstrated my ability to contribute to such successful outcomes. This video stands as a testament to my collaborative efforts and commitment to excellence, further solidifying Digital Brew's reputation in the industry. It remains one of my favorite projects due to the creative freedom and the fun, whimsical style that brought the BrewBot to life.}

Credits

Creative Director:

Michael Cardwell

Art Director:

Andrea Uruburok

Storyboards:

Andrea Uruburok

Animation:

Digitalbrew Team